Insights to Action Summit October 2025
How Research, Analytics & Insights Drive Commercial Outcomes
Watch all Replays On-Demand for Free
The Insights to Action Summit, held in October 2025, showcased the latest thinking and approaches in actionable research, analytics, and insights.
A mix of case studies, live demos, and webinars, showed how research and insights drive strategic recommendations and measurable outcomes for brands and organisations.
A global audience of researchers, marketers, data analysts, insights professionals, and brand leaders attended live. You can watch all session recordings on demand for free below.
SESSION LIST
Impact Bites: How Primark Turned a £5000 Research Investment in £1m in One Year
Bigger than Biscuits will break down Primark’s approach to leveraging agile insights for rapid decision-making and getting a seven-figure ROI
Black Boxes, Fraud Farms, and the Last Mile: What’s Holding Us Back — and How to Fix It
Knit is an end-to-end Insights Platform combining Quant, Video & AI for brands get quicker & holistic understanding of their target audience.
How inQvita Scaled Market Research and Enhanced Efficiency with Cint’s Global Sample
Discover how Cint enables inQvita to provide clients with transparent metrics, scalability, and diverse data sets.
SightX Lightning Demo: How a Global CPG Brand Achieved 5X Faster Insights & 80% Cost Savings
SightX is an effortless all-in-one consumer research platform that is both elegantly advanced and masterfully simple.
Using Persona Agents for 24/7 Consumer Understanding
Market Logic Software brings your insights to life in a company-wide, AI-powered platform to inform, align and grow your business.
From Data Overload to Business Strategy: A Biotech Case Study on Actionable Insights
Watch this session to see how a leading biotech company used Quillit to turn data overload into real-time consumer insights for faster decisions.
Impact Bites: The Hundred and Research’s Role in Building a £1 Billion Sports Brand
Bigger than Biscuits will explore the pivotal role insights played in shaping The Hundred into a £1 billion sports brand.
Inspirient Lightning Demo: GenAI for Quant: From data to insights in minutes!
Inspirient’s AI-based Survey Analytics platform generates tables, applies statistics and creates reports using natural language generation.
Closing the Activation Gap and Convincing Stakeholders with AI: A Case Study with CoLoop & Illuminas
Learn how CoLoop and Illuminas partnered to streamline qualitative research process to deliver faster and deeper insights.
From Communities to Credibility: Turning Qualitative Insight into Strategic Action
incling is a qualitative research platform with expert services for building and managing online insight communities in over 27 languages
Qual-at-Scale, Designed for Impact: Turning Open-Ends into Actionable Insights
Fathom provides AI-driven software and services to analyse open-ended text responses accurately, cutting verbatim analysis time by 90%.
Impact Bites: How Nurofen Regained Category Leadership With Research
Bigger than Biscuits will uncover how Nurofen turned research into a powerful growth driver and regained category leadership.
Unlocking Efficiency and Insight: The Qual Transformation Story
Sago is a data collection and research tech company that provides qualitative and quantitative research solutions and services.
Cursory Technologies Lightning Demo: Making Insights Actionable with AI-Powered End to End Research Platform
Cursory Technologies provides DIY and fully managed market research services for survey programming, data processing, quality checking & more.
Seeing What Words Miss: How Multimodal AI Transforms Video Research
Conveo uses AI to conduct hundreds of in-depth voice interviews, analyse the data and provide insights within days.
Using Conversational AI to Turn Qualitative Discussions into Impactful Insights
Recollective will take you through real world scenarios showing how Conversational AI enables smarter and faster outcomes.
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