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When Agencies Build Tech: A Panel Discussion

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With Insight Platforms, Demoskop, Fathom, Touchstone Research, LOOKA

  • live webinar
  • Artificial Intelligence
  • Agile Quantitative Research
  • Data Analytics
  • Generative AI
  • Dial Testing
  • Text Analytics
  • AI Agents
  • Automated Survey Research

More and more research agencies are building technology products. Learn about the journey from this panel of agency leaders who became startup founders.

Insight Platforms - When Agencies Build Tech - Featured Image - Demo Days July 2025

What happens when a research or insights agency decides to build technology?

Not just back-office tools for internal use – but real products for external customers?

We’ve gathered some brilliant agency leaders who’ve done exactly that: taken their research, insights or analytics expertise and turned it into software.

This panel discussion explores that journey – and uncovers learnings for anyone who wants to follow in their footsteps.

Hear about:

  • The triggers: why do agencies decide to build technology?
  • The differences: what separates a product business from services-led model?
  • The lessons: what are the biggest challenges – and what would our founders do differently next time?
  • The future: what’s next for research and insights businesses – both agency and tech?

Watch this session for some unique learnings from the coalface – and put your own questions to our panel of experts.

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