Corporate Researcher Guides
The Corporate Researcher Guide Series is a collection of independently curated expert resources for in-house insights, research, marketing and innovation teams.
Written by our own Insight Platforms experts, these guides provide practical educational content for busy professionals: no fluff, no pitches, no academic complexity. Just useful explainers to help you learn about each topic; choose the right approach; and get the most value from your research.
Featured Guides
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The Corporate Researcher’s Guide to Survey Research
The Corporate Researcher’s Guide to Survey Research: essential methods, applications, and innovations for in-house research teams.
The Corporate Researcher’s Guide to Qualitative Research
The Corporate Researcher’s Guide to Qualitative Research: essential use cases, techniques and emerging AI capabilities for in-house teams.
The Corporate Researcher’s Guide to Artificial Intelligence
The Corporate Researcher’s Guide to Artificial Intelligence by experts at Insight Platforms: learn about the key use cases, solutions landscape and benefits for in-house teams.
The Corporate Researcher’s Guide to Insight Communities
This practical, independent guide from Insight Platforms helps corporate researchers navigate the world of insight communities.