Research Tools Radar for Sep 17th 2025
Reading time ⏱️ : 2 minutes
Hi there,
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
The free Corporate Researcher’s Guide to AI is live now.
Join us for Part 2 of the Masterclass at the Demo Days later today. And all yesterday’s sessions are now watchable on-demand.
Enjoy
Mike
Stay up to date
Subscribe to receive the Research Tools Radar and essential email updates from Insight Platforms.
Your email subscriptions are subject to the Insight Platforms Site Terms and Privacy Policy.
⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
Enlightn is an API-first targeting platform that matches panelists to surveys and helps reduce churn, minimise fraud, and increase revenue.
The Brand Power Company’s INSIGHTIQ provides AI-driven insights from HomeTesterClub.com on products, categories, and consumer feedback.
HotSpace provides market intelligence based on real search and behavioural data to help brands and agencies understand markets and audiences.
Largo.ai is an AI analytics platform for film, TV, and advertising, supporting both creative and business decisions.
Dig is a Social Video Intelligence platform that helps brands monitor and analyse global social video content.
This week’s edition is sponsored by Knit
Sponsor future editions of the Research Tools Radar
🎉 Product Updates
A roundup of new features and major upgrades from research tools.
Insights management provider Market Logic unveils DeepSights™ Persona Agents.
B2B insights company Emporia Research expands into healthcare.
Sago’s DIY quant platform Methodify adds new Question Quotas feature to ensure balanced survey responses.
AI verbatim coding platform Codeit announces new features including deep dive capabilities for visualisation and an integration with Forsta Plus.
Agile consumer insights platform aytm introduces Conversation AI for qualitative research.
Enlightn launches: an API-first platform that helps sample providers send the right panellists to the right surveys.
Siteimprove and Optimizely partner to create AI Agent-to-Agent integration to transform content compliance and performance..
Forrester announces Forrester AI Access, an AI-powered self-service offering for Forrester clients.
Got news? Submit it here.
📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
Two interesting papers from OpenAI – A leadership guide for adopting generative AI and a paper on why language models hallucinate.
Here’s why the likes of McKinsey, PwC, and Deloitte are struggling with AI deployment.