Madoka Suganuma is an independent qualitative market researcher and Semiotician based in Japan.
Over her 15 years in the industry, she has worked for industry leaders like Euromonitor, Mintel and The Future Laboratory as well as many global agencies and brands.
A native of Tokyo but also having lived in Islamabad, Brussels, Vienna, Moscow, Singapore, Wales, Scotland and Geneva, she brings an insider and an outsider view in helping others understand Japanese culture and consumers.
