Danny Russell
Danny Russell, 27 years on clientside insights, Co-Founded Bigger Than Bisuits to ensure the insight sector steps out of the shadows.
Bite-sized success story from Bigger than Biscuits, the growing evidence base showcasing the many ways research and insight delivers commercial impact.
Watch this case study to see how evidence-based strategy helped build a major sports brand.
In this 10-minute presentation, Bigger than Biscuits reveals how research and insight helped shape The Hundred into a £1 billion sports brand — driving fan engagement, guiding strategy, and fuelling commercial growth.
