Danny Russell
Danny Russell, 27 years on clientside insights, Co-Founded Bigger Than Bisuits to ensure the insight sector steps out of the shadows.
October 22 @ 1:45 pm – 2:00 pm
Eastern US Time: 8:45 am – 9 am
With Insight Platforms
- on-demand webinar
- Research Management
- Data Analytics
Bite-sized success story from Bigger than Biscuits, the growing evidence base showcasing the many ways research and insight delivers commercial impact.
In this Impact Bites session, Bigger than Biscuits will uncover how Nurofen used research to regain its position as a category leader.
From identifying shifting consumer needs to testing bold brand strategies, insights played a crucial role in guiding the comeback story.
Join us as we explore the methods, decisions, and outcomes that turned research into a powerful growth driver — and learn practical takeaways you can apply to strengthen your own brand’s market position.
Register for this free virtual event
Part of the Insights to Action Summit October 2025
