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Corporate Researcher’s Guide to Qualitative Research: A Masterclass

Featured Image - Masterclass - Corporate Guide to Qualitative Research

February 4 @ 3:00 pm – 4:30 pm

This live webinar is presented by:
  • Agile Qualitative Research
  • Qualitative Data Analysis
  • Artificial Intelligence
  • Insight Communities
  • AI Moderated Interviews
  • AI Personas
  • Qualitative Research

This 90-minute masterclass will cover the basics of modern qualitative research, from established approaches to AI-powered interviews, analysis, and reporting.

Complete the form to register for this free virtual masterclass

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This masterclass will give in-house researchers and insights professionals confidence when specifying, designing, executing, and getting value from qualitative research.

It will include practical guidance on use cases, methods, outputs, and emerging AI capabilities.

What You’ll Learn

  • Core qualitative methods and when to use them
  • Analysis, reporting and action planning using qualitative data
  • Online and AI-based qualitative approaches and tools
  • Advice and frameworks for running research DIY
  • Guidance and checklists for working with partners.
  • Real-world case studies from enterprise research teams

The sessions combine expert guidance with practical frameworks you can apply immediately. No academic theory or vendor pitches, just useful knowledge for busy professionals.

Who Should Attend

This masterclass is designed for in-house researchers and insights professionals:

  • Market researchers and consumer insights teams
  • UX researchers and product teams
  • Customer experience professionals
  • Marketing and brand strategists
  • Anyone responsible for qualitative research programs or platform decisions

Whether you’re new to qualitative research, evaluating technology options, or looking to incorporate AI into your workflows, this session should have something for you.

Event Sponsors

These masterclasses are free to you because of the generosity of our sponsors. Click the logos below to find out more about each of them.

  • Platform for conducting, analyzing, and scaling AI-moderated customer interviews with…
  • Qualzy is a qualitative research platform that enables communities, focus…
  • flowres.io is an end-to-end qualitative research platform, layering seamlessly on…
  • Conveo’s AI designs expert studies, interviews real people, and analyzes…
  • Civicom® Marketing Research Services is the global leader in…

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