Qualzy is the qualitative research platform for agencies, brands, in-house insight teams and independent researchers who want depth from their research. Qualzy lets you run qual projects that mix methodologies, from asynchronous activities and diaries to interviews and groups, all on the one platform.

Qualzy is supported by UK, US and Australian support specialists, and is ISO 27001 certified and a member of the AQR and the QRCA.

Any project, any duration, from a short study to an always-on community, with no minimum and no fixed format, and more than fifteen activity types, from social posts, diaries and video, audio and image uploads to screen recording, personal canvases, pin tasks, ideation, card sorts and card scores.

You can:

Exploration and discovery, customer journeys, concept, message and packaging testing, usage and attitude, path to purchase and shopper research, diaries and in-the-moment research, ideation and co-creation, deliberative research, customer experience, and long-term communities.

AI runs through the whole project, and the researcher decides when and where it is used. Every response can be transcribed, translated, summarised and turned into key points with verbatim quotes and clips as it arrives. AI moderation can follow up on answers that fall short, check that photos and videos show what was asked for, and work to goals the researcher sets in plain English. Themes and highlight reels can be built from the whole dataset at the end. The interpretive work stays with the researcher.

ISO 27001 certified, GDPR compliant, with data residency in the UK, US or Australia. Support from real people, by phone and email, with no ticket queue, and Qualzy will build and launch the project with you if you want it to. Pay per project, subscribe, or run a community on a monthly plan: no seat licences, no feature gating, no long-term lock-in.