Oliver Sweet

Oliver Sweet is Head of Ethnography at Ipsos MORI and a board member for the AQR.

He was a founding member of Ipsos’s ethnography centre of excellence and has played a leading role in building the agency’s global ethnographic capabilities.

The centre is renowned for leading the industry in ethnographic practices and caters for a very wide client base – from public sector, financial services, FMCG, media, international NGOs and healthcare.

The team has grown into a group of dedicated ethnographers, market researchers, anthropologists, and film makers that are obsessed with studying human behaviour.

Our work is characterised by the clarity of the insight and the quality of the outputs, which has been recognised through awards at the highest level.