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The New Innovation Leaders: How Insights Teams Use AI To Drive Growth

Market Logic Innovation Leaders Webinar Featured Image

March 5 @ 4:00 pm – 5:00 pm

This live webinar is presented by:
Market Logic Software
Market Logic Software brings your insights to life in a company-wide, AI-powered platform to inform, align and grow your business.

Discover how AI is transforming insights teams from support functions into innovation leaders. Learn strategies to bridge the insight gap holding back 75% of corporate innovation.

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The Innovation Crisis Revealed

New research from Ipsos with 250 CEOs and CMOs reveals a troubling paradox: while 82% of leaders expect innovation to become critical for growth, two-thirds anticipate it will contribute less than 20% of revenue.

Leaders cite “lack of consumer understanding” as their top barrier, yet less than half of innovations originate from consumer insights. Instead, companies are trapped in competitive copying and renovation over true innovation.

From Support to Strategic Leadership

This webinar explores how AI is reshaping insights professionals’ role in innovation. Market Logic Software and industry experts will share how leading organisations use AI to make consumer data instantly accessible and actionable, positioning insights teams to lead innovation from ideation through validation.

Key Learning Outcomes

  • Understand the corporate innovation crisis. Explore C-suite survey data revealing why 75% of “innovations” are renovations, and how the insights gap blocks breakthrough growth.
  • Transform insights teams with AI. Learn where AI helps insights experts to drive ideation, synthesise data, and accelerate concepts while maintaining consumer truth.
  • Implement practical AI frameworks. Get guidance on balancing AI with human judgement, avoiding generative pitfalls, and building measurement systems that track innovation as a growth engine.
  • Bridge insights to action. Discover strategies that make proprietary consumer data accessible across organisations, embedding insights throughout the innovation journey.

Speakers

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