Andrew Cooper

Andrew Cooper is the founder and CEO of Verve, a UK-based insight consultancy and technology company specialising in AI-powered synthetic personas and simulations. Verve works directly with brands and in partnership with agencies, underpinned by its proprietary Vero platform for Intelligent Personas and Simulations. The company has received industry recognition for its AI-powered insight work with clients including Samsung and Mars.

Before founding Verve, Cooper co-founded Research Now and grew it from a start-up into Europe’s leading online access panel business within seven years, culminating in a $144m sale. Earlier in his career he was a Senior Manager at PricewaterhouseCoopers, advising private equity clients on acquisitions. He is a Chartered Accountant.

Cooper has spent over two decades in the research industry, with a consistent focus on respondent quality, engagement and the application of technology to improve the reliability and utility of insight.