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The Corporate Researcher’s Guide to Survey Research Masterclass

This on-demand webinar is presented by:

This 90-minute masterclass covers the essentials of modern survey research, from established methodologies to AI-enabled capabilities and data quality best practices.

The masterclass gives in-house researchers and insights professionals an intro to planning, designing, and managing survey research projects.

It also includes practical guidance on use cases for survey research; the steps involved in running projects; guidelines on working with partners; and an overview of AI-related innovations.

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What You’ll Learn

  • Core applications of survey research and when to use them
  • Designing and running survey projects
  • Server research technology
  • AI and innovations in surveys
  • Working effectively with platforms, partners and external experts
  • Perspectives on future developments in survey research

Who Should Watch

This masterclass is designed for in-house researchers and insights professionals:

  • Market researchers and consumer insights teams
  • UX researchers and product teams
  • Customer experience professionals
  • Marketing and brand strategists
  • Anyone responsible for survey research programs or platform decisions

Masterclass Sponsors

These masterclasses are free to you because of the generosity of our sponsors. Click the logos below to find out more about each of them.

  • Cint provides research and measurement technology with a network of…
  • inca is a Conversational AI solution that delivers deep human…
  • Forsta is a full suite technology platform for market research,…
  • QuestionPro is a SaaS platform for Customer and Employee Experience…

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