About the Corporate Researcher’s Guide to Personas, Synthetic Data & Digital Twins

Few areas of research technology generate as much excitement, confusion, and disagreement as synthetic data and AI personas. For corporate researchers, it’s hard to make sense of all this without independent guidance.

This guide tries to cut through the noise, demystify the language, explain where you should and shouldn’t use these approaches, and give you some tools for planning your own projects and choosing the right partners.

Download the guide or watch the masterclass to:

Supported with case studies and applications by sponsoring partners, the content remains unbiased and editorially independent.