Abi Awomosu

Abi Awomosu, creator of The Billion-Person Focus Group®, and she believes we’re drowning in data but starving for insight.

For too long, businesses have relied on traditional methods—focus groups, surveys, dashboards—designed for a world that no longer exists. AI is changing everything, yet most organisations still chase rational responses instead of listening to real human emotion.

She helps teams move beyond the say-do gap and into deep listening – decoding emotional, cultural, and behavioural signals that standard research often misses.