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Digital Qual Masterclass Series – Module 1: Planning & Designing Modern Qualitative Research

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October 1 @ 4:00 pm – 5:00 pm BST

This live webinar is in partnership with:
Recollective
Recollective is an industry-leading research tool for conducting online qualitative studies and developing robust insight communities.

The first of six modules in the Digital Qual Masterclass Series explores how qualitative research design has evolved and what modern study planning looks like today.

View all modules in the series.

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Overview

Great qual starts long before the first participant logs in. This session revisits core planning and design principles from the original course and updates them for today’s reality — where AI drafts discussion guides, async and live methods are combined within single studies, and brand-side teams are taking a more active role in research design.

If you’ve ever started a project with the methodology in mind before fully defining the research question, this session is for you.

Key Takeaways

  • How qualitative research design has evolved since the original Fundamentals course
  • How to match methodology to business objectives, rather than habit or client preference
  • Where AI can support study design and guide development — and where human judgment remains essential
  • The most common planning pitfalls and practical ways to avoid them before fieldwork starts

Speaker

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