incling
incling is a qualitative research platform with expert services for building and managing online insight communities in over 27 languages
June 9 @ 4:20 pm – 5:00 pm BST
This demo is in partnership with:
AI is becoming a standard part of the research process, but the real value comes from using it in a way that strengthens, rather than replaces, human decision‑making. This session explores how Incling approaches AI with a simple principle: researchers stay in control and AI steps in only where it genuinely helps.
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We’ll show how incAI, our platforms built‑in research assistant, supports researchers by reducing manual effort, improving data quality and helps teams work more efficiently across different task types. Instead of dictating a single AI‑led process, incAI gives researchers the flexibility to decide when AI adds value and when human interpretation should lead.
You’ll see how incAI:
- Lightens the operational load through translation, transcription and summarisation
- Keeps moderation on track through automated probing
- Helps deepen conversations by suggesting relevant probes when you want to stay hands‑on
- Improves data reliability through AI‑answer detection
- Makes it easier to communicate findings with AI powered video showreels
- And get a first look at incAI Enquire, our cross‑task AI analysis tool!
All designed to make the research process smoother and more manageable, without ever taking control away from you – the researcher!
Speakers
Glen Tooke
Glen Tooke leads commercial strategy at incling, helping brands tap into the power of online research communities.