Adriana Rocha

Adriana Rocha is a technology entrepreneur and applied AI researcher with over 25 years of experience building companies at the intersection of human intelligence and technology.

Co-founder of Wortya and author of Refactoring the Firm, she is an alumna of the Goldman Sachs 10,000 Small Businesses program and the MIT xPRO program in AI Products and Services.

Through Wortya, she leads applied AI frameworks to validate synthetic populations and implement what she calls “intelligence-native organizations” across the US, Europe, and Latin America.