Case Study: How Quillit Helped a Biotech Company Cut 50% of Manual Analysis Time
By Quillit
- case study
- Data Analytics
- Qualitative Data Analysis
- Knowledge Management
- Transcription
- Audience/Consumer Segmentation
- Automated Reporting
A leading biotechnology company relied on extensive qualitative market research data, including market reports of 50 to 100 pages in PDF format, syndicated transcripts from multiple vendors, and in-depth interview transcripts covering life science topics. Researchers spent considerable time manually sorting through and extracting information from these documents. Traditional manual approaches proved too slow and resource-intensive to effectively extract and compare insights across the volume and complexity of data the team managed.
The company adopted Quillit, an AI-powered qualitative research platform developed by Civicom, to automate the processing of its market reports, syndicated transcripts, and IDI transcripts. Quillit’s AI-powered transcription, segmentation, and automated reporting capabilities were applied to extract relevant insights from documents of any size or complexity. The team segmented PDF files into chunks of up to 80,000 words, removed confidential data, and then imported the files into the Quillit platform for automated summarisation and insight extraction.
Quillit reduced the time the research team spent on manual operations by more than 50%, freeing researchers to focus on higher-level strategic projects. Accuracy improved through Quillit’s clickable citations and AI validation tools, which made every insight verifiable and traceable. The company was able to make more informed decisions more rapidly, and the streamlined workflow delivered ongoing savings in both time and cost across its qualitative research function.
Read the full version of this case study on the Quillit website here.
