OpenBrand MindShare Consumer Survey Insights provides survey-based insights into consumer purchase decision-making for the consumer durables market. The dataset is derived from a large-scale consumer tracking survey that has been conducted for more than 20 years and is now collected daily.

MindShare is designed to help organizations understand the factors that influence purchase decisions, including brand preference, feature evaluation, competitor consideration, price sensitivity, buyer profiles, consumer consideration sets, purchase motivations, and market perception. By capturing consumer survey responses, MindShare provides insight into purchasing behaviour alongside transaction-based market data.

One of MindShare’s key survey insights is Retail Leakage Analysis, which examines how shopper demand shifts across retailers and competitors. It helps identify where shoppers leave the purchase journey, which competitors or retailers capture that demand, and how factors such as pricing, assortment, and product availability may relate to those changes.

Key features include:

• Consumer purchase decision and shopping behaviour insights
• Daily consumer survey data collection
• More than 20 years of consumer tracking data for the durables market
• Buyer profile and audience insights
• Consumer consideration set analysis
• Purchase motivation and brand perception analysis
• Competitive draw and competitor consideration insights
• Retail Leakage Analysis for tracking shopper movement between retailers and competitors
• Analysis of shopper demand alongside pricing, assortment, and availability