OpenBrand is a market intelligence platform focused on the consumer durables sector, providing real-time data and analytics for brands, retailers, distributors, and suppliers.

The platform combines consumer surveys, receipt data, web scraping, clickstream data, and economic indicators to deliver insights into market share, pricing, promotions, inventory, shopper behaviour, and forecasting.

OpenBrand helps organisations understand market performance, competitive dynamics, and growth opportunities through AI-powered analytics, forecasting, and integrated dashboards.

Solutions:

Market Measurement: Provides visibility into market share, buyer behaviour, and category performance across consumer durables markets.

Capabilities include:

• Market share tracking by brand, retailer, category, and SKU
• Consumer purchase and demographic analysis
• Online vs in-store market visibility
• Product launch and assortment tracking

Competitive Intelligence: Tracks pricing, promotions, inventory, and assortment activity across retailers and competitors in real time.

Capabilities include:

• Real-time pricing and promotion monitoring
• Inventory and availability tracking
• Share-of-shelf analysis
• Competitive benchmarking

Economic Forecasting: Supports pricing, sales, and demand planning with scenario-based forecasting models and economic indicators.

Capabilities include:

• Pricing and CPI forecasting
• Retail sales and shipment forecasting
• Demand planning and scenario modelling

Brand Intelligence: Helps brands understand performance, positioning, and shopper behaviour across channels and retailers.

Capabilities include:

• Brand and SKU performance tracking
• Shopper insights and behaviour analysis
• Product launch monitoring
• Consumer preference tracking

Retailer Intelligence: Provides retailers with market and competitive intelligence to support category, pricing, and assortment decisions.

Capabilities include:

• Retail market share analysis
• Assortment and gap analysis
• Competitive pricing insights
• Private label benchmarking

Industries:

• Consumer Durables: Supports sectors including appliances, electronics, outdoor power equipment, home improvement, furniture, and automotive.
• Health, Beauty & Wellness: Provides market intelligence and forecasting for selected personal care and wellness categories.
• Information Technology / Print: Supports Print brands with pricing, inventory, and competitive intelligence across retail and eCommerce channels.

Why OpenBrand:

• Built specifically for the consumer durables market rather than fast-moving CPG categories
• Combines multiple proprietary and third-party data sources into a single integrated platform
• Provides real-time SKU-level pricing, promotions, inventory, and market share visibility
• Includes 25+ years of historical market data and millions of shopper surveys
• Supports brands, retailers, distributors, and suppliers with analyst expertise and custom research services