Urpi Torrado

Urpi Torrado is the CEO of Datum International, Esomar Latam Ambassador, and President of WAPOR Latam. She is also a member of the Advisory Committee for the Marketing program at Universidad del Pacífico and the Master’s in Marketing and Commercial Management at PBS. She has served as President of APEIM (Peruvian Association of Market Intelligence Agencies) on four occasions and has been a Board member of global networks such as WIN and GRBN.

With an MBA from Universidad del Pacífico and more than 30 years of expertise in marketing, innovation, and market research, Urpi has a proven track record of leadership in the industry. For a decade, she taught Market Research in postgraduate programs at Universidad del Pacífico and other universities. A regular speaker at key national and international conferences, including Esomar, Talkin, IIeX, and Web Summit, she also contributes to numerous publications aimed at expanding knowledge related to human behavior.

She writes a weekly column in Diario El Comercio. Co-author of the book Familias Peruanas: Más familias de lo que imaginas (bestseller FIL 2020). Among her many recognitions, she received the Avonni Award for “Innovative Woman” in 2023 in Peru.