Case Study: How Ogilvy UK Used YouScan’s Visual Insights to Measure Aperol’s Cultural Presence
By YouScan
- case study
- Social Media Listening/Intelligence
- Image Analytics
- Content Analytics
- Competitor Analysis
- Artificial Intelligence
- Brand Research
- Data Analytics
Ogilvy UK, a London-based advertising, marketing, and PR agency, needed to demonstrate how Aperol resonated culturally as part of a new business pitch. The challenge was that Aperol’s brand presence was largely visual rather than text-based, so traditional social listening captured only part of the picture. Conventional text-only monitoring could not fully measure the brand’s cultural presence across online conversations in the UK.
Ogilvy UK’s Social and Contextual Intelligence team used YouScan’s Visual Insights platform to analyse visual brand associations across social media, blogs, and forums between October 2024 and May 2025. Using AI-powered colour detection, the team tracked Aperol’s distinctive orange, identified branded elements and logos, detected spoken-word mentions, and benchmarked Aperol’s visual presence against other orange-associated brands, including Nickelodeon and Fanta.
After analysing more than 1.3 million visual mentions, the team found Aperol accounted for 0.01% of orange-related visual conversations. Compared with Nickelodeon at 0.01% and Fanta at 0.03%, this became a strong indicator of cultural embedment rather than low brand presence. The findings showed that brand colour could act as an insight-driven differentiator and that visual listening uncovered aspects of brand identity that text-based social listening would have missed.
Read the full version of this case study on the YouScan website here.
