Case Study: How i-Genie.ai Helped a Leading Beverage Brand Uncover New Product Opportunities
By i-Genie.ai
- case study
- NPD (New Product Development)
- Product Development Research
- Innovation Research
- Brand Research
- Brand Tracking
- Competitor Analysis
- Social Media Listening/Intelligence
- Ratings & Reviews
- Dashboards
- Artificial Intelligence
- Generative AI
- Data Connectivity
- Data Analytics
A leading soft drinks brand operated in a highly competitive beverage market. It faced growing pressure from innovative competitors as consumers shifted towards healthier choices. The brand needed to understand why its brand equity was declining and identify new growth opportunities. Traditional surveys alone were not enough. They lacked the depth, breadth, and speed needed to keep pace with changing consumer behaviour and category trends.
The brand adopted Brand Pulse, a brand equity monitoring tool from i-Genie.ai. The platform tracked brand and competitor performance without the need for surveys. It brought together social and review data in one dashboard, measured equity across seven key pillars, and used AI to identify the drivers of brand performance. The GenAI capability, Presto, also enabled ad hoc queries. Consumer feedback from sources including Kroger reviews and Reddit helped the team identify emerging product and health trends across the category.
The brand detected a four-point decline in its Brand Pulse Score compared to June 2024. All equity measures had also softened, from Buzz to Trust. Health-related barriers were identified as a risk to long-term advocacy. Category analysis showed that 89% of energy drink and fizzy water brands were growing, while 83% of functional drink brands were growing. Consumer feedback pointed to a clear opportunity for probiotic and digestive health beverages, giving the brand a data-led direction for new product development.
Read the full version of this case study on the i-Genie.ai website here.
