Josh LaMar

Josh LaMar is CEO and Co-Founder of Amplinate, an international research and design agency specializing in cross-cultural insights. He has spent 20+ years leading research through three tech revolutions (web, mobile, and social) across healthcare, banking, and technology, including a decade at Microsoft.

His frameworks for human-centered strategy, including The Three Lenses and The Three Mirrors, are published at joshlamar.com/frameworks. He writes on the AI-era research transition for UX Collective and is co-authoring a book with marketing pioneer Jay Abraham. Josh lives in Paris, France.