Jon Cohen
Jon Cohen
Jon Cohen is Managing Director of Kindling Strategy, the qualitative research consultancy behind Kindling EVA. A research innovator and opinion leader with 30 years in the industry, Jon sold his first research company back in 2007, at the height of the internet revolution.
Jon has written the definitive book on emotional qualitative research. Asking for Trouble: Understanding What People Think When You Can’t Trust What They Say was shortlisted for Business Book of the Year 2022.