Simon Shaw uses qual and behavioural science methods to improve strategy, policy and services, advising organisations like Nestle, Santander and Aviva. He helps organisations understand how their audiences think, feel and behave, using the lens of behavioural science to humanise business decisions and solve marketing problems.
His work has been featured in Behavioural Scientist, Fortune and Campaign. He is an AQR Board member and a Judge on the MRS Awards.
