Jazgul Ismailova

Jazgul Ismailova is a researcher, entrepreneur, and co-founder & CEO of Glimma AI, a platform for AI-moderated user research.

Her experience spans consumer insights, qualitative and quantitative research, and product development, helping companies understand their customers across Sweden and the Nordic markets. She brings a practical perspective on designing studies, interpreting consumer behaviour, and turning findings into business decisions. At Glimma AI, she draws on this experience to make research more accessible through AI-moderated conversations with real people.

Her focus is on combining new technology with sound research methods, keeping researchers in control of study design and interpretation.