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Eugene Murphy

Eugene Murphy

Eugene Murphy is the CEO and Founder of Indeemo, a leading mobile application and desktop solution that helps researchers capture rich insights from respondents around the world. Eugene is passionate about leveraging modern, intuitive, agile technologies to help businesses better connect with their customers to discover and understand the moments that really matter. A graduate of Engineering at University College, Cork, Ireland, Eugene has held multiple international roles in technology and product management before becoming the Founder & CEO of Indeemo.

How to Use Mobile Ethnography to Understand Digital Shopper Journeys - Indeemo - Insight Platforms

How to Use Mobile Ethnography to Understand Digital Shopper Journeys

Tips & Guides / 5 minutes of reading / By Eugene Murphy

A short explainer from indeemo on the benefits of using mobile ethnography, smartphone diaries and mobile screen capture to understand online path-to-purchase.

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