Pedro Cosa, VP Data & Consumer Insight at Turner EMEA, talks about bringing market research, digital media and data science under one umbrella
How leading insight teams combine research and data analytics – part 1: Turner EMEA Read More »
If you missed it, SurveyMonkey announced yesterday that it was acquiring Dutch firm Usabilla, whose software is used by product managers, marketers and researchers to capture user feedback on websites and in apps. Here are 5 brief thoughts about that deal. 1. SurveyMonkey is having another bite at the enterprise market SurveyMonkey led the way
5 quick thoughts on SurveyMonkey’s purchase of Usabilla Read More »
Mike Stevens explains how ‘autonomation’ – an idea borrowed from lean manufacturing – can help agencies transform by combining human skill with technology
How to Autonomate your Agency Read More »
Key highlights from the IIEX Europe 2019 conference: more privacy-awareness, data integration, artificial intelligence, insight activation & build vs buy.
5 Things I Learned at IIEX Europe 2019 Read More »
Mike Stevens reviews the likely impact of AI, machine learning and automation on client-agency relationships, and proposes 5 new models for the future
New Client-Agency Models for the Age of AI Read More »
Consumers are becoming increasingly privacy aware. Researchers who track users’ online or geo-location behaviour need to treat participants with respect.
How to do Passive Tracking Research if You Really Value Users’ Privacy Read More »
OK, I’ll be honest: neuromarketing is a bit of a bucket category in the directory. It includes lots of different techniques that are variously grouped under behavioural psychology, System 1 and emotionAI tools. And other fancy words. All these things stem from a recognition that asking questions (in online surveys, interviews or focus groups) doesn’t always get
What are Neuromarketing Research Tools? Read More »
If you’re going to do a survey, you need to know where your respondents come from. Andrew Grenville’s book The Insights Revolution has some good examples that ram home the importance of knowing your sample. So where do automated survey platforms get their people from? Broadly, there are three places (excluding Bring-Your-Own / integrating with CRM
Market Map – Automated Survey Platforms Part 2 Read More »
Mike Stevens shows how the future of market research, user research and customer experience management will be underpinned by technology platforms.
Assisted, guided and embedded: the future of insight & analytics Read More »
This article is from April 2017; SAP’s planned acquisition of Qualtrics for $8bn puts it in a new light, but the main points still stand. Last week, I went to the first big Qualtrics event in Europe – Converge. Not quite on the scale of its earlier Summit in Salt Lake City (no Elton John at this one … mercifully), but
5 Things I Learned from Qualtrics Converge (2017) Read More »
So SAP just announced that it’s buying Qualtrics for $8bn. That’s roughly two Kantars, one Nielsen or about a fifth of the global research industry. It’s also around 20 times Qualtrics’ forecast revenue for 2018 ($400m). That’s a serious premium. For comparison, IBM is paying around 10x revenue for Red Hat; and salesforce.com trades at
5 implications from SAP’s purchase of Qualtrics Read More »
Review of KnowledgeHound, a search-based survey data repository with features for analysing, visualising and storytelling with survey data.
Knowledge Hound Review Read More »