Tom Woodnutt shares five ways agencies can build a compelling and differentiated offer with modern online qualitative research tools and approaches.
5 Ways to Package Online Qualitative Research Read More »
An introduction to the 9 different types of online qualitative research. Learn about live chat groups, discussion forums, communities, video groups and more.
What is Online Qualitative Research? Read More »
Zappi’s Data Science Product Manager explains how machine learning models can be trained to automatically code open-ended survey responses.
How to Get Value from Your Verbatims with Autocoding Read More »
A map of user research platforms, including user testing, user feedback and usability testing tools.
Market Map: User Research Software & Solutions Read More »
An overview of the main methods for user testing, including remote / in-person and moderated / unmoderated approaches.
What is User Testing? Read More »
Paid research participants on survey panels pose 3 challenges: habitual responding, implicit memory and distorted motivations.
The Problem with Professional Participants Read More »
An introduction to the benefits of using behavioural methods such as Facebook for recruiting participants to user and market research studies.
A Recipe for High Quality Research Participants Read More »
Chris Martin, CMO at insight and research tech provider FlexMR, shares how research teams must evolve – to leverage research data better, incorporate marketing analytics and activate insight.
The Internal Expert: A New Model for Modern Research Teams Read More »
Alessia Clusini of Trybes Agency shares a case study of machine learning applied to market research, and highlights other practical applications for AI.
Machine Learning + Human Intelligence for Consumer Insights: Part 2 Read More »
Alessia Clusini of Trybes Agency explores the opportunities and limitations of machine learning for market research and consumer insights.
Machine Learning + Human Intelligence for Consumer Insights: Part 1 Read More »
This podcast interview is part of the Corus Data Decisions series. Mike Stevens shares his views on the future of consumer insight; the changes that research teams and agencies need to make; and the skills that tomorrow’s insight professionals will need.
Podcast: Data Decisions with Corus, Episode 5 Read More »
Data analytics provider Infotools shares five key questions to ask when choosing market research software.
Five questions to ask when choosing market research software Read More »