Kathy Cheng, Founder & CEO of inca, shares a fresh perspective on survey design and how to optimise them for higher-quality, actionable data.
Why Bad Survey Data Is a Design Problem, Not a Respondent Problem Read More »
Tom Woodnutt, Founder of Feeling Mutual, debated with fellow independent researchers, posing the question: would you destroy AI if you had the chance?
Would You Destroy AI if You Had the Chance? Read More »
Bob Fawson, Founder and CEO of Data Quality Co-Op, explores how independent verification ensures accountability across research providers.
Independent Panelist Verification: How Market Research Can Rebuild Trust in its Data Read More »
Kevin Hare, Executive VP at Dig Insights, explores the critical link between intuitive survey design and the resulting integrity of the data.
Designing for Data Quality: How Survey Researchers Can Help Themselves Read More »
Laura Pulito, VP Research at Recollective, dives into how AIMIs are transforming today’s research landscape and their value for global studies.
Alida reinforces the value of a consolidated research ecosystem in helping teams move faster and focus on delivering strategic insights.
Your Fragmented Research Stack Is Costing You More Than You Think Read More »
Alok Jain, Founder of DoReveal, shares five proven AI frameworks and prompts for rigorous qualitative data analysis.
Five Qualitative Frameworks You Can Apply in AI Today: Plus Prompts to Get You Started Read More »
Kathy Cheng, CEO of inca, reflects on bad surveys and the urgent need for the industry to modernise its research methods.
The Roots of Bad Surveys: Why We’re Still Asking Questions Like It’s 1935 Read More »
Andrew Cooper, CEO of Verve, explores how AI is redefining the researcher’s role and the new skills insight teams need to thrive.
How AI is Changing the Skills Insight Teams Actually Need Read More »
Olaf Lenzmann, co-founder of Market Logic Software, explores the strategic advantages and real-world practicality of synthetic personas.
Activating Strategic Assets: How Synthetic Personas Bring Dormant Research to Life Read More »
TeenVoice dives into the intricacies of youth sentiment analysis and how these insights can drive successful brand strategy.
Youth Sentiment Analysis Guide | Teenvoice Read More »
Frédéric-Charles Petit, founder and CEO of Toluna, shares how AI is democratising research within organisations for faster decision-making.