How to Analyse and Simplify Complex Consumer Data
Complex data is intimidating. This article from FlexMR illustrates the available tools for insights’ teams to unlock data potential.
How AI Helped a Drinks Manufacturer Uncover a New Beverage Flavour
Understand how Gastrograph AI used their platform for a sensory study to uncover the beverage flavour preferences of women in Japan.
5 Ways AI is Shaping UX ResearchÂ
Speed, Cost, Consistency. Ease of Use and Quality+quantity, Learn how AI is used for UX Research and the most relevant benefits.
Open-End Text Analysis: How to measure quality & compare AIs?
Read this Caplena article to learn the benefits of using AI for text analysis, and the types of artificial intelligence for the best insights.
Consumer Segmentation: Maybe You Could Be Doing It Better
Naira Mussallam, Co-Founder of SightX, explains how segmentation and machine learning pair up for better marketing for growth.
Market Landscape: Qualitative Research Software
A Market Map by Insight Platforms showing the different categories of qualitative research software tools: online focus groups, communities, mobile diaries, user research and more.
What are Research Repositories?
User research repositories are databases that help organisations manage, share, and access user research datasets for decision-making. Find out more in this Insight Platforms Explainer.
What is Machine Learning?
This article from Caplena has a straightforward explanation of AI and its various layers: Machine Learning, Deep Learning, NLP and more.
Market Landscape: Survey Software
A Market Map by Insight Platforms showing the variety of survey platforms available for research, customer experience and user feedback.
What is Survey Software?
An Insight Platforms Explainer about Survey Software, covering the twelve different types of survey tools with examples in each category.
Goodbye 2021: A Year in Review
A look back at what happened on Insight Platforms in 2021: the events, training courses, articles and videos that made our year.
How Top Insight Communities Engage Members
New Blog Article! Read this article from FlexMR with practical steps for insight teams to engage research community members.