Goodbye 2021: A Year in Review
A look back at what happened on Insight Platforms in 2021: the events, training courses, articles and videos that made our year.
How Top Insight Communities Engage Members
New Blog Article! Read this article from FlexMR with practical steps for insight teams to engage research community members.
How can psychology help us build stronger rapport in online qualitative research?
Read for Tom Woodnutt’s tips to build rapport between moderators and respondents in online qualitative research.
Which is better, online or face-to-face qual (according to psychology)?
Read to understand Tom Woodnutt’s perspective over the best approach for online qualitative research and related topics (such as cognition, memory and emotional disclosure).
What can we learn from the psychology of qualitative research via webcam?
Qualitative research via webcam can impact how participants process stimuli. Learn Tom Woodnutt’s tips to make webcam groups more meaningful.
Lies, Damn Lies and Statistics
Response:AI’s Claire Bierzynski provides tips for detecting survey fraud and getting honest answers from your online research.
47 Years of the Wrong Type of Ad Research
Blog article from Lumen’s Mike Follet explaining the advantages of in-context advertising tests against traditional claimed methodologies.
Our Favourite Books on Behavioural Insights
A curated list of books and resources for behavioural insights including primers on neuroscience, emotion and consumer psychology.
What are Behavioural Insights?
Learn what are the insights based on the questions you don’t ask. Understand consumers’ behaviour, thoughts and reactions using Behavioural Science.
How Insight Professionals Can Tell the Right Stories
In this article, Emily James, from FlexMR, shows tips and techniques for stakeholder engagement with storytelling.
What is Brand Tracking?
An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done, the key brand measures and some common pitfalls.
The Top 10 Automated Concept Testing Platforms
We selected the top concept testing platforms and we are going to show you how to use them, their main features and differences.