Refactoring the Insights Industry from Wortya: explore four practical moves to help researchers stay relevant as AI reshapes the insights industry.
Refactoring Your Skillset for the Intelligence-Native Era Read More »
Quillit shares how transcript errors can distort AI-assisted qualitative analysis before models start interpreting data and how to reduce that risk.
James Wycherley, CEO at the IMA, unpacks the first P in his 9P framework, showing how to define a team purpose that drives business value.
Leading Insight With Purpose Read More »
Tovah Paglaro, serial founder, shares lessons learned from hiring mistakes: why the responsibility is yours and how to handle it when a hire isn’t working.
What Every Founder Should Know About Getting a Hire Wrong Read More »
Cint outlines key quality-control strategies for AI-moderated interviews, exploring how new verification signals and transparency can combat fraud.
Fraud, Fakes, and Filters: Quality Control in the Age of AI-Moderated Research Read More »
Cint answers 12 questions researchers ask about AI-moderated interviews, covering study length, respondent experience, and qualitative depth.
AI-Moderated Interviews: 12 Questions Researchers Are Asking Read More »
Karin Nelsson, CEO of Demoskop, explains how treating AI as infrastructure instead of a tool shifts a traditional agency into a ResTech firm.
Jorge Lee, founder of Deckr, shares 5 hard-won lessons from launching a ResTech startup early, turning brutal feedback into product strategy.
Five Lessons I Learned From Launching Too Early – From a First-Time ResTech Founder Read More »
Refactoring the Insights Industry from Wortya: discover what makes an organisation intelligence-native and why it is critical for future success.
What Is an Intelligence-Native Organisation? Read More »
Cint shares a practical guide to designing your first AI-moderated study, showing why human strategy and study design drive research success.
Designing Your First AI-Moderated Study: A Practical Guide for Research Teams Read More »
Innovation Intelligence from aytm: ensure you can trust your research data with these tips for assessing the quality of synthetic respondents.
Robert Kitching, SVP Global Client Partnerships at Bolt, draws on 30 years in consumer insight to explain why AI adoption doesn’t start with picking tools.
Client-Side Lessons for AI Adoption: What Thirty Years in Consumer Insight Teaches Me Read More »