RepData explores whether survey respondents should be allowed to use AI chatbots when answering open-ended questions.
The Calculator Problem: Should Responders Be Allowed to Use ChatGPT? Read More »
Joana Diogo, Rodeo13, shares takeaways from the Bigger Than Biscuits team on why effectiveness beats efficiency and how a simple calculation proves value.
The Other Eff Word: Reclaiming Research from the Cult of Efficiency Read More »
Tammy Rosner, Principal at Dynata, outlines how overcleaning hurts quotas and why respondent history offers a more reliable read on data quality.
Quality Can’t Be a Black Box: Understanding the Tradeoffs Behind Data Quality Approaches Read More »
Kevin Hare, Executive VP at Dig Insights, explains System Zero, the layer of consumer decision-making that happens outside the human mind.
What Is System Zero? A New Layer of Consumer Decision-Making Read More »
Joana Diogo, Rodeo13, shares lessons from Phil Szymala on making research better with AI and how a fast AI read helped a campaign reach 80% likability.
Faster Horses Won’t Save You Read More »
RepData unpacks why fraud and inattention are two distinct problems masquerading as one and why most fraud passes traditional data cleaning.
The Fraud Paradox: Most Fraud Looks Clean, Most Bad Data Isn’t Fraud Read More »
What should AI agents for customer feedback actually do? Caplena’s Maurice Gonzenbach revisits his 2024 predictions and sets three tests for useful agents.
AI Agents Won’t Kill the Dashboard. They’ll Change Its Job. Read More »
Joana Diogo, from Rodeo13, shares learnings from BT’s Clare Woodward and Canva’s Matt Harris on where AI works in insights, from moderation to synthetic.
AI for Insights: The Good, The Bad & The Ugly Read More »
Joana Diogo, from Rodeo13, shares lessons from Yogesh Chavda on beating committee consensus and using agentic tools for revenue decisions.
Your Research Didn’t Get Slower. Your Organisation Did. Read More »
Travis Fei, CEO of BTInsights, discusses a new AI qual data analysis delivery model for insight firms and how to do it without losing control of the data.
When Clients Can Chat With the Research Data: A New Delivery Model for Insights Firms Read More »
James Wycherley, CEO at the IMA, explores how insight leaders can elevate their team’s profile to influence decisions and drive business impact.
Improving Insight’s Profile Read More »
Travis Fei, CEO of BTInsights, explains how to make AI focus group analysis defensible, outlining 7 best practices to verify data and quote evidence.
How to Keep Focus Group Analysis Accurate and Defensible When Using AI Read More »