Learn how AI-powered text analytics help CX teams in large organisations meet stakeholder needs and drive commercial impact.
A collection of case studies on AI use for research and insights at leading brands including Unilever, Reckitt, IKEA and others.
How Leading Brands Use AI for Insights Read More »
A practical guide for researchers to deploying Artificial Intelligence at each stage of the ethnographic research process.
Using AI for Ethnographic Research: A Practitioner’s Guide Read More »
Research agency De La Riva explains how to drive business transformation by adopting technology in the right way.
Seven practical tips: how to design better open-ended survey questions so you get more insight from AI-based coding and analysis.
How to Design Surveys for Better Open-Ended Responses Read More »
Combining traditional ethnography with AI allows for a more efficient content analysis and surfaces insights that might otherwise go unnoticed.
How We Do It at IKEA: Combining Deep Ethnography with Cutting-Edge AI Read More »
Learn how the future of research will combine AI with human expertise to unlock new levels of both efficiency and strategic impact.
Researcher-Driven AI: Finding the Optimal Balance Between Human Expertise and Automation Read More »
Experts from CoLoop and Illuminas explain how AI research tools are transforming client-agency relationships with real-time collaboration.
Experts from CoLoop and Illuminas explore how AI tools free researchers from manual tasks to spend more time on strategic thinking.
The 70% Solution: Redirecting Analyst Time from Coding to Strategic Thinking Read More »
Insight professionals need to be better at proving RORI – Return on Research Investment. Bigger Than Biscuits is here to help you do that.
Why RORI Might Save Your Insights Job Read More »
Dig Insights explains why your demand spaces need to show where your consumers will be and what they will need tomorrow, rather than today.
Why Your Demand Spaces Are Already Outdated (And How to Fix Them) Read More »
Dig Insights explains how embedding emerging trends and foresight into innovation planning and research drives profitability and growth.
The ROI of Foresight: Why Future-Ready Research Drives 200% Greater Market Cap Growth Read More »












