AI-moderated research provides a unique combination of comfort, engagement, and quality, especially when guided by human expertise.
The Human Side of AI-Moderated Research: Comfort for Respondents, Depth for Researchers Read More »
The death of qual vs. quant isn’t about losing rigour, it’s about gaining methodological flexibility and freeing researchers to think big.
The Death of Qual vs Quant: Why AI is Creating ‘Agile Quantifiable Qual’ Read More »
Explore how AI-powered tools are balancing speed with depth and are becoming essential despite skepticism in today’s research landscape.
Why AI is Both a Solution and a Challenge in Today’s Research Landscape Read More »
Knit explains why narrative insights crafting will become a key strength for researchers even as automation reshapes the industry.
Why Narrative Crafting is Becoming Research’s Most Valuable Skill Read More »
AI is here to redefine the potential of researchers, requiring an individual and organisational adaptation.
How Research Professionals Will Evolve in an AI-Enhanced Landscape Read More »
Learn how AI is helping to level the playing field for freelancers and micro-agencies and helping them compete more effectively with large research firms.
7 Ways AI Levels the Playing Field for Freelance Researchers and Micro Agencies Read More »
Transitioning from a traditional research agency to a technology provider presents significant challenges but also tremendous opportunities.
When Agencies Build Tech: Insights from Research Innovators Read More »
Concerns about the meaningfulness of our jobs in the future, broader societal implications, and more, make AI developments a cause of anxiety for many.
5 Practical Ways to Manage AI Anxiety in Research Read More »
Bulbshare explores how synthetic data is transforming market research and enabling brands to test concepts with future customers.
Synthetic Data: Test a Product with Tomorrow’s Customers Today Read More »
A highly selective reading list of books and articles about AI that cover the entire spectrum from infinite abundance to existential doom.
AI & The Future of Life, The Universe & Everything: A Reading List Read More »
AI-powered social listening tools are transforming consumer research by analysing textual and visual social media content.
Tap into Real Consumer Behaviour From Social Media With AI Read More »
Discover how AI-powered unified feedback analysis is transforming customer experience measurement by combining multiple data sources.
Connect the Dots Between Surveys and Reviews for Unified Intelligence Read More »