Daniel Graff-Radford, CEO of Discuss, explores the advantages trained researchers have over AI, and why they’ll never be replaced.
AI as Thought Partner: Why Trained Researchers Will Always Ask Better Questions Read More »
Nikola Kozuljevic of SYMAR explains how consumer tech brand Belkin uses synthetic personas for responsive market research.
Daniel Graff-Radford, CEO of Discuss, explains the rise of the full-stack researcher and how the qual-quant silos are disappearing.
The Rise of the Full-Stack Researcher: How AI Is Breaking Down Qual-Quant Silos Read More »
Independent research demonstrates how conversational AI increases response length, depth and richness compared to traditional online surveys.
AI Moderated Research on Research: Conversational AI vs Traditional Online Surveys Read More »
Ester Marchetti, Co-Founder and Chief Innovation Officer at Bolt Insight, shares the five big market research shifts she predicts for 2026.
Market Research in 2026 Read More »
Tobi Andersson, General Manager of Forsta’s Market Research Division, explains where and how AI implementation adds value to market research.
The 80% Solution: Where AI Actually Adds Value in Market Research Read More »
Joachim Klink, Managing Partner at succeet explains how strong insight governance helps mitigate the risks in rapid, AI-powered answers.
Independent research demonstrates that AI Moderated Interviews are a viable alternative to human moderation.
AI Moderated Research on Research: AI vs. Human Interviewers’ Effectiveness Read More »
Tobi Andersson, General Manager of Forsta’s Market Research Division, explains why humility is the key to research technology innovation.
Why Humility Matters in Research Technology Innovation Read More »
Insights from Elsewhere: Why AI Research Tools need better localisation and cultural awareness for researchers beyond the big Western markets.
Learnings From Elsewhere: Why AI Research Tools Are Failing 85% of the World Read More »
Independent Research on Research reveals important differences in response quality and participant experience between AI Moderated Interviews andstatic online surveys.
AI Moderated Research on Research: AIMIs vs. Static Online Surveys Read More »
This case study from Caplena shows how AI can help analysts by handling repetitive tasks and freeing up time to focus on higher-value work.