Combining traditional ethnography with AI allows for a more efficient content analysis and surfaces insights that might otherwise go unnoticed.

Learn how the future of research will combine AI with human expertise to unlock new levels of both efficiency and strategic impact.

Experts from CoLoop and Illuminas explain how AI research tools are transforming client-agency relationships with real-time collaboration.

Experts from CoLoop and Illuminas explore how AI tools free researchers from manual tasks to spend more time on strategic thinking.

Insight professionals need to be better at proving RORI – Return on Research Investment. Bigger Than Biscuits is here to help you do that.

Dig Insights explains why your demand spaces need to show where your consumers will be and what they will need tomorrow, rather than today.

Dig Insights explains how embedding emerging trends and foresight into innovation planning and research drives profitability and growth.

Dig Insights explores the disruption to Weight Watchers’ business from GLP1s and the implications for innovation insights.

How do you fight fraud in market research when fraudsters learn from the tips we share? Cint’s Head of Trust & Safety explores the challenge.

Cint’s Head of Trust & Safety explains how AI enables better fraud detection – but also equips fraudsters with a sophisticated new toolbox.

Tanika McLeod of Dig Insights explains how traditional social listening can miss the emotional and cultural nuance of online conversations.

Hakan Yurdakul of BoltChat AI explains how AI’s democratisation of coding reinforces the power of the human expertise in research software.