Tobi Andersson, General Manager of Forsta’s Market Research Division, explains where and how AI implementation adds value to market research.
The 80% Solution: Where AI Actually Adds Value in Market Research Read More »
Joachim Klink, Managing Partner at succeet explains how strong insight governance helps mitigate the risks in rapid, AI-powered answers.
Independent research demonstrates that AI Moderated Interviews are a viable alternative to human moderation.
AI Moderated Research on Research: AI vs. Human Interviewers’ Effectiveness Read More »
Tobi Andersson, General Manager of Forsta’s Market Research Division, explains why humility is the key to research technology innovation.
Why Humility Matters in Research Technology Innovation Read More »
Insights from Elsewhere: Why AI Research Tools need better localisation and cultural awareness for researchers beyond the big Western markets.
Learnings From Elsewhere: Why AI Research Tools Are Failing 85% of the World Read More »
Independent Research on Research reveals important differences in response quality and participant experience between AI Moderated Interviews andstatic online surveys.
AI Moderated Research on Research: AIMIs vs. Static Online Surveys Read More »
This case study from Caplena shows how AI can help analysts by handling repetitive tasks and freeing up time to focus on higher-value work.
Sago and De la Riva Research explain how operational efficiency depends on integrating AI research tools across the entire project workflow.
The Hidden Cost of Tool Proliferation in Qualitative Research Operations Read More »
Experts from qualitative research platform Quillit explain how AI-assisted analysis can accelerate segmentation research.
Beyond Surface-Level Segmentation Read More »
Ben Adosto and Jason Deniega of Quillit share some tips for researchers evaluating AI-assisted qualitative analysis tools.
What Professional Researchers Should Evaluate When Choosing AI Analysis Tools Read More »
Knit CEO Aneesh Dhawan explains why transparency is becoming a key differentiator for AI research that want to enhance research credibility.
Turning Black Boxes into Glass Boxes: Building Trust in AI-Generated Research Insights Read More »
Learn how AI-powered text analytics help CX teams in large organisations meet stakeholder needs and drive commercial impact.