It seems we cannot move these days for yet another piece of software which promises to put ‘data at our fingertips’. The promise of ‘data democratisation’ has long been a buzzword within large corporate organisations who are aiming to break down silos within their business and ensure all stakeholders have the information they need without […]
Beyond Data Democratisation to Data in Action Read More »
Andy Buckley of research agency Join the Dots shares five tips for ensuring your video-based research projects are successful.
The 5 R’s of Great Video Research Read More »
Out of the silence, a single word. “Idiot!” Me: a fresh-faced grad. My accuser: a red faced SRE. My crime? Forgetting to check my data tables against the hole count*. Meaning the whole deck had to be checked and re-written on the day of the presentation. Not my finest hour. It’s a reminder how much
Market Research and Technology: Past & Present Read More »
Customer insight and analytics teams have begun to adopt lean principles. Here are five attributes that characterise successful teams.
Five Attributes of Lean Insight & Analytics Teams Read More »
Mike Stevens walks through a rapid co-creation case study using mobile ethnography, review scraping, language analytics, agile testing and more
How to use Lean Insight Techniques for Co-Creation Read More »
Lean insight is characterised by comfort with ‘minimal viable evidence’ using free and low cost data sources, smartphone qual and automated survey tools
The Lean Insight Toolbox Part 1: Gathering Minimum Viable Evidence Read More »
Here’s a market map of CX feedback tools: Click here to download the high-res version with clickable links I’m defining the CX Feedback category as platforms whose primary use case includes: gathering data through on-going surveys, frequently event-triggered reporting and analysing through online dashboards following up on specific cases with closed-loop features. Many other tools
Market Map: CX Feedback Tools Read More »
The ‘Five Whys’ – digging and probing for root cause understanding – underpins lean insight, and is also fundamental to new qualitative research approaches
The Lean Insight Toolbox Part 3: Getting to the Five Whys Read More »
Market map of research & knowledge management platforms: qualitative data analysis, user research repositories and enterprise insight management software.
Market Map: Research and Knowledge Management Platforms Read More »
If you saw this market map of CX feedback tools, you could be forgiven for asking, “is there really any difference between all those tools in the middle?” Yes, quite a few of these tools are pretty similar … but some do try to pull apart from the crowd. Below is a selection of five lesser-known
Five digital CX feedback tools Read More »
