Case Study: How Rep Data Gives University of Georgia Students Real-World Research Skills
By Rep Data
- case study
- Online Panel/Sample Exchange
- Integrated Data
- Survey Research
- Survey Panel
- Customer Panels
- Data Analytics
The University of Georgia’s Master of Marketing Research program at the Terry College of Business ran a graduate course requiring students to complete full research projects each summer. Previously, the program used panel providers under limited academic agreements. These required surveys to be built within proprietary systems, restricting integration with Qualtrics. Faculty needed a solution that offered seamless Qualtrics compatibility, reliable respondent data and transparent field controls. It also needed to support students managing live data collection within academic timelines and budgets.
The program partnered with Rep Data, whose Research Desk platform managed panel sourcing, targeting and field execution while students designed and tested surveys in Qualtrics. Rep Data’s team provided onboarding and training for faculty and students, including live training sessions and group reviews with Rep Data experts before launch. Through this guided approach, students learned field management fundamentals, including tracking survey starts, managing quotas and monitoring feasibility in real time.
Across two summer cohorts, 67 students successfully completed their research projects using Research Desk. Qualtrics integration was seamless and data quality was strong. Minor field challenges also became practical learning opportunities, giving students experience in real-time monitoring. The partnership also inspired Rep Data’s development of ResearchU, a self-service platform for universities.
“Rep Data has been a great resource. The students really enjoy using Research Desk, and it gives them valuable experience with actual panel data.” — Dr. John Wurst, Principal Lecturer, University of Georgia Master of Marketing Research Program
Read the full version of this case study on the Rep Data website here.
