Case Study: How Rep Data Helps Siegel+Gale Reach Highly Specialised Audiences with Confidence
By Rep Data
- case study
- B2B Research
- Online Panel/Sample Exchange
- Data Analytics
- Customer Panels
- Brand Research
Siegel+Gale is a strategic consulting and branding firm serving high-profile brands across multiple industries. The firm regularly needs data from highly specialised consumer and B2B audiences, including corporate financial decision-makers. These audiences can be difficult to reach and define. Explaining the specific requirements to panel vendors was also time-consuming. Some projects launched with respondent pools that did not meet the brief, resulting in poor-quality data and less value for clients.
Siegel+Gale engaged Rep Data’s Research Services, an expert-guided data collection service combining specialist project teams with quality technology. Rep Data staffed projects with experienced team members who understood highly profiled audiences, reducing the need for lengthy briefings. Its approach combined specialist recruitment with quality controls to ensure respondents were engaged, qualified and matched the specific requirements of each study.
Across studies targeting audiences that many panels struggled to reach, Rep Data respondents consistently passed trap questions and provided thoughtful, usable open-end responses. This gave Siegel+Gale and its clients greater confidence that respondents were genuine and qualified. The reliable data allowed teams to build stronger strategies and deliver greater value to clients.
“Working with Rep Data gives us greater certainty and peace of mind that we will be able to deliver what we promised.” — Brian Rafferty, Global Director, Siegel+Gale
Read the full version of this case study on the Rep Data website here.
