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Mopinion provides feedback software for websites, email & apps using creative interfaces, customisable dashboards and sentiment analytics.


Potentiate provides CX and insight community solutions for customer and employee feedback, user experience, product development, prescriptive analytics and data visualisation.


Customer Experience (CX) Feedback is a way of understanding how customers are interacting with your brand, and if there are things to improve, or ways to amplify positive experiences.

Feedback can come from a range of sources, such as surveys, reviews, complaints, emails, social platforms and call centre transcripts.


Five digital CX feedback tools

If you saw this market map of CX feedback tools, you could be forgiven for asking, “is there really any difference…

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Market Map: CX Feedback Tools

Here’s a market map of CX feedback tools: Click here to download the high-res version with clickable links I’m defining…

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What is User Testing?

An overview of the main methods for user testing, including remote / in-person and moderated / unmoderated approaches.

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Market Map: User Feedback Platforms

Market Map of user feedback solutions for understanding the customer experience on websites, smartphone apps and other digital environments.


Top Platforms for User Feedback

User feedback lets you understand how users interact with your site. Here’s the top user feedback platforms for websites, apps…

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