1. Introduction 4. Running Qual Projects 2. Some Basics 5. AI & the Future of Qual 3. Approaches
Video: Corporate Guide to Qualitative Research Masterclass Read More »
Tips & Guides
Insights from Elsewhere: Why AI Research Tools need better localisation and cultural awareness for researchers beyond the big Western markets.
Learnings From Elsewhere: Why AI Research Tools Are Failing 85% of the World Read More »
Discover the seven essential AI skills that insights professionals need to master to create strategic value and drive organisational success.
Thriving in the AI Era: The Essential Skillset for Insights Professionals Read More »
Learn about some important changes that AI is bringing to qualitative research in 2025: deeper empathy, new modes of interaction and more.
Five Key Trends Shaping AI’s Impact on Qualitative Research in 2025 Read More »
AI-moderated interviews (AIMIs) combine qualitative depth and quantitative efficiency with advanced fraud detection capabilities.
AI-Moderated Interviews: A New Approach to Fighting Research Fraud Read More »
Sago’s quantitative and qualitative research experts share some do’s and dont’s on successfully implementing DIY research.
Expert Tips for Successful DIY Market Research Implementation Read More »
A map of Social Intelligence platforms. Includes a range of tools, from social listening, to audience intelligence platforms.
Social Media Listening: Market Landscape Read More »
We discuss some of the use cases and advantages of General-Purpose and Purpose-Built LLMs for research, analytics, and insights.
Purpose-Built AI Tools for Research vs General-Purpose LLMs: What’s the Difference? Read More »
SightX explains the Van Westendorp methodology and how to use it in your market research to find the optimal price range for your offering.
SightX Survey Research Guide: Van Westendorp Read More »
Experts from Finch Brands explored how knowledge empowerment platforms are helping organisations adapt to new challenges.