How Insight Professionals Can Tell the Right Stories
In this article, Emily James, from FlexMR, shows tips and techniques for stakeholder engagement with storytelling.
Tips & Guides
The Top 10 Automated Concept Testing Platforms
We selected the top concept testing platforms and we are going to show you how to use them, their main features and differences.
What is a Concept Test?
Get to know the different approaches to Concept Testing and get tips on how to structure your test and analyse results.
What is Survey Analysis?
An Insight Platforms explainer for Survey Analysis: learn about the different methods, tools and outputs when analysing survey data.
What is Co-Creation?
An introduction to the history, methods, benefits, applications and key features of co-creation with customers and experts.
What is the Difference Between Co-Creation and Ideation?
Lisa Fuchs of KLC explains the differences and similarities between Co-Creation and Ideation as innovation methods.
What is Video Research?
Video research enables you to have conversations with people across the world. This is an intro to video research & how to use it.
Was Napoleon right? – 4 tips for succeeding with DIY research
In recent years market research has been transformed by automation. Here are 4 tips for how to succeed with DIY platforms.
What is Advertising Testing?
An introduction to advertising testing, the different methods, key metrics, and tips for successful and impactful advertising testing.
Myth Busting: 6 Ways to Transform the Impact of DIY Research
DIY research can add a lot of value, while saving time and cost. Neil Gupta from Glow explains how to transform the impact of DIY research.
What is Eye Tracking for Market & User Research?
Learn what eye tracking is and how it can be used to support UX, advertising, packaging and shopper research.
What are Chatbots for Research?
Chatbots for research are a way of engaging respondents in a converstaion to gather both qual and quant data. Learn how they can help you