How AI Helped a Drinks Manufacturer Uncover a New Beverage Flavour
Understand how Gastrograph AI used their platform for a sensory study to uncover the beverage flavour preferences of women in Japan.
Tips & Guides
5 Ways AI is Shaping UX ResearchÂ
Speed, Cost, Consistency. Ease of Use and Quality+quantity, Learn how AI is used for UX Research and the most relevant benefits.
Open-End Text Analysis: How to measure quality & compare AIs?
Read this Caplena article to learn the benefits of using AI for text analysis, and the types of artificial intelligence for the best insights.
Consumer Segmentation: Maybe You Could Be Doing It Better
Naira Mussallam, Co-Founder of SightX, explains how segmentation and machine learning pair up for better marketing for growth.
What is Machine Learning?
This article from Caplena has a straightforward explanation of AI and its various layers: Machine Learning, Deep Learning, NLP and more.
What is Survey Software?
An Insight Platforms Explainer about Survey Software, covering the twelve different types of survey tools with examples in each category.
Goodbye 2021: A Year in Review
A look back at what happened on Insight Platforms in 2021: the events, training courses, articles and videos that made our year.
How Top Insight Communities Engage Members
New Blog Article! Read this article from FlexMR with practical steps for insight teams to engage research community members.
How can psychology help us build stronger rapport in online qualitative research?
Read for Tom Woodnutt’s tips to build rapport between moderators and respondents in online qualitative research.
Which is better, online or face-to-face qual (according to psychology)?
Read to understand Tom Woodnutt’s perspective over the best approach for online qualitative research and related topics (such as cognition, memory and emotional disclosure).
What can we learn from the psychology of qualitative research via webcam?
Qualitative research via webcam can impact how participants process stimuli. Learn Tom Woodnutt’s tips to make webcam groups more meaningful.
Lies, Damn Lies and Statistics
Response:AI’s Claire Bierzynski provides tips for detecting survey fraud and getting honest answers from your online research.