What is Video Research?
Video research enables you to have conversations with people across the world. This is an intro to video research & how to use it.
Tips & Guides
Was Napoleon right? – 4 tips for succeeding with DIY research
In recent years market research has been transformed by automation. Here are 4 tips for how to succeed with DIY platforms.
What is Advertising Testing?
An introduction to advertising testing, the different methods, key metrics, and tips for successful and impactful advertising testing.
Myth Busting: 6 Ways to Transform the Impact of DIY Research
DIY research can add a lot of value, while saving time and cost. Neil Gupta from Glow explains how to transform the impact of DIY research.
What is Eye Tracking for Market & User Research?
Learn what eye tracking is and how it can be used to support UX, advertising, packaging and shopper research.
What are Chatbots for Research?
Chatbots for research are a way of engaging respondents in a converstaion to gather both qual and quant data. Learn how they can help you
What is Social Intelligence?
Learn about social intelligence, how it can be used, and how you can benefit from using it in your own insight strategy.
What is Mobile Ethnography?
An introduction to mobile ethnography; it’s benefits, it’s uses, and the types of features needed.
What is Active Sensemaking? How to Leverage the Power of Stories
Henrik Nielson, Founder of Fabula, explains what active sensemaking is, and how combining quant & qual gives better understanding of the ‘why’ behind the ‘what’
Design Thinking in Practice: 3 Case Studies
Rinat Sherzer, founder of Of Course Global, shares three Design Thinking case studies featuring Global Citizen, Pfizer and Capital One.
Social Listening Data is Powerful – especially when combined with other sources
Digital Strategy Consultant Ed Bass explains the power of combining social listening, survey and search data to generate insights.
How to Sweat Your Insight Assets
Curtis Arthur, founder of KnowledgeActiv8, shares practical tips for sweating insight assets by using simple, low cost templates and tools.