Goodbye 2021: A Year in Review
A look back at what happened on Insight Platforms in 2021: the events, training courses, articles and videos that made our year.
Tips & Guides
How Top Insight Communities Engage Members
New Blog Article! Read this article from FlexMR with practical steps for insight teams to engage research community members.
How can psychology help us build stronger rapport in online qualitative research?
Read for Tom Woodnutt’s tips to build rapport between moderators and respondents in online qualitative research.
Which is better, online or face-to-face qual (according to psychology)?
Read to understand Tom Woodnutt’s perspective over the best approach for online qualitative research and related topics (such as cognition, memory and emotional disclosure).
What can we learn from the psychology of qualitative research via webcam?
Qualitative research via webcam can impact how participants process stimuli. Learn Tom Woodnutt’s tips to make webcam groups more meaningful.
Lies, Damn Lies and Statistics
Response:AI’s Claire Bierzynski provides tips for detecting survey fraud and getting honest answers from your online research.
Our Favourite Books on Behavioural Insights
A curated list of books and resources for behavioural insights including primers on neuroscience, emotion and consumer psychology.
How Insight Professionals Can Tell the Right Stories
In this article, Emily James, from FlexMR, shows tips and techniques for stakeholder engagement with storytelling.
The Top 10 Automated Concept Testing Platforms
We selected the top concept testing platforms and we are going to show you how to use them, their main features and differences.
What is a Concept Test?
Get to know the different approaches to Concept Testing and get tips on how to structure your test and analyse results.
What is Survey Analysis?
An Insight Platforms explainer for Survey Analysis: learn about the different methods, tools and outputs when analysing survey data.
What is Co-Creation?
An introduction to the history, methods, benefits, applications and key features of co-creation with customers and experts.