Survey fraud threatens data integrity in market research. Can AI detection systems effectively combat this growing issue?
How Effective Are AI Detection Systems in the Battle Against Survey Fraud? Read More »
Tips & Guides
Bulbshare builds global online consumer communities, driving thousands of real-time daily insights, analysed in seconds with the power of AI.
How AI-Powered Insight Communities Are Driving Deeper, More Meaningful Insights Read More »
Discuss’ end-to-end global market insights platform integrates qualitative research methodologies with digital tools and AI Agents.
The Evolution of Digital Qualitative Research: A Look at the Discuss Platform Read More »
Caplena is a feedback analytics system, combining AI capabilities with human expertise enabling efficient text and feedback analysis.
From Text to Feedback Analytics: Insights Beyond Topic Counts Read More »
SightX explains the Gabor-Granger methodology and how to use it in your market research to find the optimal price point for your offering.Â
SightX Survey Research Guide: Gabor-Granger Read More »
inca combines survey capabilities with conversational AI elements and generates contextual follow-up questions to open-ended responses.
The Evolution of Online Research: How Conversational AI is Bridging Qual and Quant Read More »
Emporia Research is leveraging technology and professional networks to streamline the B2B research process and reach decision-makers.
How Modern Research Platforms are Transforming B2B Research Read More »
We unpack the ten essential research trends for 2025 with a closer look at how they redefine the insights industry in the coming year.
Ten Trends in Research, Insights & Analytics for 2025 Read More »
Tap into the real stories behind the data and turn the endless chatter into actionable insights with YouScan’s social media listening guide.
Social Media Listening 101: A Practical Guide for Researchers and Analysts Read More »
Field Notes put together some tips to maximise the benefits of mobile qualitative research and implement it effectively.
7 Tips to Get the Most out of Mobile Qual Read More »
Read our tips for using text analytics tools for open-ended responses in survey research and turning data into meaningful insights.
Cracking the Code: Tips for Using Text Analytics with Open-Ended Responses Read More »
SightX explains Significance Testing: a measure that helps understand whether differences are truly “significant” or if they are random.
SightX Survey Research Guide: An Intro to Significance Testing Read More »