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AI in Qualitative Research is All About Culture & Practices, Not Just Tools

WATCH ON-DEMAND

This on-demand webinar is part of the Demo Days for Research & Analytics Tools June 2026.
2026-06 Demo Days June 2026

Henri Schildt on how AI reshaped expert work and leaders must guide culture, bias and design practices for high-quality insights.

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Demo Days June 2026 (#13)

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AI is reshaping expert work, and leaders must attend to culture and help develop new work practices.

AI enables employees to create effortless slop, but competitive demands typically call for more rather than less thinking. As old practices get automated by AI, analysts must develop practices to guarantee transparency, surface alternative evidence, and avoid AI-induced confirmation bias. Clever design of AI tools can help create better research practices.

AI can help us more reliable, grounded, and richer insights, but without right leadership and organization these goals will remain elusive.

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