masterclass inca May 10, 2022 2:00 pm Let’s face it, most surveys are boring and the data quality is often poor. Conversational surveys use qualitative principles and good design to increase participant engagement, which leads to more considered answers and better data. They use AI to probe open ended answers and include projectives to dig deeper into participant feelings and motivations. AI clusters and themes the mass of verbatim data in real time. Conversational AI delivers Qual x Quant. Come and hear more about why Conversational AI is the future for surveys, how it works for the participant and the researcher and what’s coming next. Join the AI Summit to watch this session for free.