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Register for the Digital Qualitative Summit to join this session for free Stakeholder buy-in is the number one predictor of success in my product research studies. Learn how to approach research planning iteratively in order to: Empower yourself and your ... View More …

Register for the Digital Qualitative Summit to join this session for free Learn how to keep participants engaged and contributing great insights. Whether your project lasts a few days or several months, maintaining productive participation is essential if you want ... View More …

Register for the Digital Qualitative Summit to join this session for free Learn to pause, reset, and recalibrate using mixed methodologies to ensure valuable insights and get more sleep at night. Every researcher has been there. You’re halfway through a ... View More …

Register for the Digital Qualitative Summit to join this session for free Imagine you are sitting at your computer surrounded by files containing vast amounts of free text verbatims, visual stimulus uploaded on bulletin boards, responses from quick polls from ... View More …

Register for the Digital Qualitative Summit to join this session for free Video drives better decisions. We are over ninety percent more likely to remember stories told by video compared to text. Seven in ten decision-makers prefer videos over written ... View More …

Normally, I try not to promote the notion that conducting qualitative research online saves money. This is because, in order to get the most out of online qual, you must invest in it properly (which means it is not always ... View More …

Online research communities have excelled at one skill in particular over the course of their brief but influential history. Bringing everything together. Whether it’s bringing together customers and consumers in a shared space, or combining multiple research methodologies for greater ... View More …

Can you hear the squeaking of worn-out wheels? It’s just the bandwagon bucking under the weight of so many agencies claiming to be on the cutting edge of industry trends. From ‘co-creation to ‘agile research’ and ‘behavioural economics,’ the overuse ... View More …

The field of qualitative research is in transition. Traditional in-person methodologies continue to face rising costs and decreasing efficiency, but they remain popular. New online software tools, on the other hand, are becoming more common and offer expanding opportunities to ... View More …

Which should you use if you have to choose between asynchronous online qualitative research (which can last days, weeks, or months) and real-time text-based focus groups? Both methodologies have distinct advantages, and when used together, they achieve a unique synergy. ... View More …

What is the significance of a name? What did you think of when you heard the word “Swingers”? Is this the type of establishment you want to see on your local main street? ... View More …

I understand why some people are hesitant to start an insights community. There is a lot that can go wrong. I’ve been involved in over a hundred communities over the years-long and short, large and small, quant and qual – ... View More …