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Insight is required for brands. We can all agree on that, but while the logic of informing decisions with insight is compelling, many stakeholders find it difficult to do so consistently. Stakeholders have limited time and competing agendas. They don’t ... View More …

In these fast-paced, ever-changing times, it has never been more important to generate relevant, contextualized insight. As researchers, we understand that insights are only useful if we are aware of consumer contexts, global contexts, and internal contexts. We also understand ... View More …

Every year, a few marketing trends take centre stage. Artificial intelligence, blockchain, and the expansion of management consultancies into adjacent markets were destined to be those trends in 2018. However, one soon began to trump the others: data security. ... View More …

Online qualification has come a long way. The days of mundane task types, limited customization, and endlessly laborious back-end dashboards (urgh!) are long gone. Instead, make room for agile and expansive toolkits, extensive visual personalization, and a gradual shift toward ... View More …

There is no doubt that over the last few years, businesses have become increasingly interested in conducting their research. This need has accelerated throughout COVID-19 as budgets have been cut, teams have been upskilled, and constantly changing trends necessitate faster ... View More …

Since COVID-19 cast its global shadow three months ago, digital transformation has risen to the top of the agenda of every boardroom on the planet. Companies have been forced to embrace digital transformation and become more customer-centric to adapt to the ... View More …

Since turning 40, I’ve been focusing on ways to improve my long-neglected health, particularly the poor diet that has now become so commonplace. After all, you are what you eat, which is why Ron Sellers’ excellent article ‘Researchers: Is There ... View More …

Every day, businesses use insights from the UK’s £4 billion market research industry to make decisions that can often “make or break” a company. But how useful is the information? ... View More …

Can Humans Be Replaced by Automated Eye Tracking? Some of our clients have recently inquired as to why we do not employ AI-enabled ‘attention visualization’ systems. Based on what they call “bottom-up” processing, these systems claim to be able to ... View More …

Design Thinking in Action: Three Case Studies Learn more about Design Thinking by attending this free Insight Platforms webinar, or by enrolling in the Design Thinking Masterclass. ... View More …

What Is the Distinction Between Co-Creation and Ideation? Do you want to collaborate or just brainstorm? In this article, you’ll learn everything there is to know about co-creation and ideation. ... View More …

The first insight communities, as we know them today, appeared in the early 2000s. The concept of recruiting a group of consumers who opted in for ongoing engagement was revolutionary at the time. ... View More …