Test More Ideas for Better Predictive Accuracy

ON-DEMAND WEBINAR

Pizza Hut's recipe for a stronger innovation pipeline

Featured Image Upsiide Webinar Test More Ideas for Better Predictive Accuracy 2

By watching this webinar, you consent to future email contact from Upsiide (privacy policy here) and Insight Platforms (privacy policy here). You will be able unsubscribe at any time.

Continuous innovation is essential for Quick Service and Casual Dining Restaurants: new menu items bring existing customers back and attract new diners.

But how do you build a continuous stream of great ideas?

Pizza Hut found the formula for testing more new concepts and increasing the chances of commercial success.

Using the Upsiide platform, Pizza Hut filled their innovation pipeline and predicted in-market performance more accurately - whilst saving time and money from their research budget.

Join this session with Upsiide to learn how this innovative methodology:

  • fills innovation pipelines with consumer-validated ideas
  • helps optimise existing products by isolating and prioritising feature improvements
  • predicts commercial success more accurately than traditional concept test approaches.

Speaker


Meagan Healey


Scroll to Top