Brought to you by research experts at Dig Insights, Upsiide is an innovation insights platform for insight and marketing teams that need to predict which ideas, concepts, and designs will perform best in-market.
Upsiide’s idea screening methodology is upending the classic practice of ‘testing’ by making it genuinely useful for you and your teams. We do this in three ways:
Making the process of setting up studies, sourcing respondents and analyzing the results simple and fast
Reinventing the respondent interface to look not like a survey, but like the social media platforms that they enjoy
Using sophisticated modeling to produce results that are predictive of in-market potential
Upsiide allows anyone to select specific audiences from a base of 45m+ global respondents, add bespoke screening questions and qualification parameters, and save audiences for future use.
When we compare Upsiide Scores to market sales data, across a range of industries, we can see how robust the results are. We see correlations between 0.58 to 0.99, though typically the correlations sit around the 0.80-0.90 mark.