Join this panel of AI leaders to learn about the impact of synthetic data on in-house teams and agencies

Generative AI and Large Language Models have triggered and explosion in the development of augmented and synthetic data for consumer insights. But this is a hotly debated topic, and arouses strong feelings on both sides.

Are the insights from synthetic data reliable and valuable? Do we really believe that survey panels offer better quality data? Will these synthesised respondents replace or complement human research participants?

Critically, how will agencies, clients and stakeholders adapt and incorporate synthetic data into their processes?

This compelling panel discussion will bring together industry leaders and AI innovators to debate the opportunities and risks of synthetic data.

Register now to watch live and learn how your own work will be impacted by the development of synthetic data for consumer insights.