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Using AI to Improve Accuracy and Scope of Market Research

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The Glimpse platform leverages AI to create enriched insights that empower researchers to dive deeper into data and make better-informed decisions.

In this exclusive session featuring Glimpse’s Neil Dixit, CEO & founder with interviews conducted by Adam Bai, Chief Strategy Officer, with industry trailblazers Nick Nyhan, Former Chief Digital Officer of Kantar and Radi Hindawi, SVP, InMoment – Delivery & Consulting, we’ll explore how AI-driven solutions can improve the accuracy and scope of market research, with a special focus on audience segmentation and the evolving role of research in modern organizations.

Key Takeaways:

  • Leverage enriched audience data for better insights: Learn how Hubspot reshaped its buyer personas with real-time feedback by creating interactive digital twins allowing them to capture complex audience attitudes and make more dynamic, organization-wide decisions.
  • Interact with all your market discovery data in one place: Use Glimpse’s Interactive Data Repositories to navigate complex datasets more efficiently—such as social media data, customer feedback, survey results, and competitive intelligence—through natural language queries.

Best Practices:

  • Align augmented data with specific goals: Meet research objectives in areas such as marketing, innovation, and content development, ensuring that your research is actionable and aligned with strategic priorities.
  • Reduce time-to-insights through AI-driven reporting: Cut the time required to generate meaningful insights from diverse data sources (social, customer feedback, survey, competitive intelligence).

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Part of the Analytics & Reporting Summit – October 2024:

The Glimpse platform leverages AI to create enriched insights that empower researchers to dive deeper into data and make better-informed decisions.

In this exclusive session featuring Glimpse’s Neil Dixit, CEO & founder with interviews conducted by Adam Bai, Chief Strategy Officer, with industry trailblazers Nick Nyhan, Former Chief Digital Officer of Kantar and Radi Hindawi, SVP, InMoment – Delivery & Consulting, we’ll explore how AI-driven solutions can improve the accuracy and scope of market research, with a special focus on audience segmentation and the evolving role of research in modern organizations.

Key Takeaways:

  • Leverage enriched audience data for better insights: Learn how Hubspot reshaped its buyer personas with real-time feedback by creating interactive digital twins allowing them to capture complex audience attitudes and make more dynamic, organization-wide decisions.
  • Interact with all your market discovery data in one place: Use Glimpse’s Interactive Data Repositories to navigate complex datasets more efficiently—such as social media data, customer feedback, survey results, and competitive intelligence—through natural language queries.

Best Practices:

  • Align augmented data with specific goals: Meet research objectives in areas such as marketing, innovation, and content development, ensuring that your research is actionable and aligned with strategic priorities.
  • Reduce time-to-insights through AI-driven reporting: Cut the time required to generate meaningful insights from diverse data sources (social, customer feedback, survey, competitive intelligence).

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Speaker

Neil Dixit

Neil Dixit is CEO and Founder of Panoplai, a next generation market discovery platform uniting human insights and AI-enhanced performance.
FIND OUT MORE Neil Dixit

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