Tanya Berlina
Tanya Berlina is the Research Director for Yasna.ai. She has over 20 years experience in qualitative market research.
It conducts conversations with real people in their native language and delivers structured qual-quant insights in days — helping agencies and brands scale their research.
Key Benefits
- Speed: complete projects in days, not weeks.
- Global reach: conduct research in 60+ markets.
- Cost-efficiency: run more projects on tighter budgets.
- Scale: conduct 100s of in-depth interviews.
- Consistency: human-like moderation without bias.
How it works
Yasna brings automation and AI assistance to every step of the in-depth interviewing process — from setup to reporting.
- Interview setup: create advanced guides in plain language; customize your AI moderator’s look and tone.
- Recruitment: use your own sources or Yasna’s trusted panels — with automated sample balancing, live conversational screening, and quality checks.
- Interviewing: AI moderator conducts context-aware, human-like conversations with real respondents; supports monadic testing and advanced conversational logic.
- Reporting: get evidence-based insights, quantify unstructured data with significance testing, and compare segments instantly.
